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Quilt Direct, Pitts Cleave, Tavistock, Devon, PL19 0PW UK

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All your quilting needs from a leading UK supplier

Bernina 740 Sewing Machine


The BERNINA 740 combines innovative functions and features with an extra-large work area and intuitive touchscreen control. The fast and quiet BERNINA Hook sews high-precision stitches up to 9mm in width. The BERNINA Dual Feed come as standard and it will effortlessly handle difficult and fine fabrics, or multiple layers, by feeding from both the top and the bottom. The Bernina 740 can also be upgraded with an embroidery module to add a further dimension to your work.

Why not try the Bernina 740 simulator? You can comfortably try the many features of the BERNINA 740 on your own Windows PC screen, the Simulator is 79MB in size
Download the Bernina 740 Simulator here...
Click here for a video introducing the Bernina 740...


The heart of the BERNINA 7 Series features a novel,centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. The BERNINA Hook sews high-precision stitches up to 9mm in width with speeds up to 1,000 stitches per minute. The bobbin holds up to 70% more thread than standard bobbins allowing you to sew longer without interruption.

Extended Freearm for Grand Ideas

The BERNINA 7 Series includes a meticulously engineered extended freearm with 10 inches of space to the right of the needle. The Bernina 740 provide plenty of room for large sewing projects but with the 9mm stitch width small sewing jobs such as inserting zippers are completed flawlessly. As your ambitions grow, the Bernina 740 can be further upgraded with a wealth of optional accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees consistent stitches when free-motion sewing and quilting no matter how quickly you move the fabric.


The innovative BERNINA Dual Feed tames hard-to-manage fabrics providing superb fabric feed and optimum visibility while sewing. Easy to engage when needed, the BERNINA Dual Feed tucks completely out of the way when it's not.

BERNINA Adaptive Thread Tension

The BERNINA Adaptive Thread Tension, a BERNINA innovation, provides ideal thread tension for each and every stitch type, in any variation. The tension is electronically adjusted to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric. The result is the finest stitching without pressing a button.

Your BERNINA 740 is ready to embroider when you are. Upgrading is as simple as ABC. Slot the embroidery unit into the machine and off you go! With 80 Designs and 4 Alphabets you will have plenty of inspiration to start your first projects..

When you purchase your Bernina machine from Quilt Direct we want you to enjoy your new machine and fulfil your creativity. We offer personal tuition here in Devon and can even offer accommodation for you too. Located on Dartmoor there are facilities for walking, cycling, fishing & golf nearby so partners and family are welcomed too as are well behaved canines! We offer up to 1 days free tuition with the 740.*
Bernina in London also offers free tuition days at their London Tuition Centre, these are small classes and your own model of machine is provided for use on the day.

Please note that to qualify for free tuition you must take your course within a year of purchasing your machine.

Stitch Package: 681
29 Practical 12 Buttonhole inc Eyelets and Sew on Button Program
200 Decorative 32 Quilting, 4 Alphabets 2 Darning Program

Presser Feet:5
Reverse Pattern Foot 1C
Reverse Pattern Foot 1D
Automatic Buttonhole Foot 3A
Zipper Foot 4D
Open Embroidery Foot 20C

Instruction Manual
Instructional Presentation DVD
Slide-on Table
Free Hand System (Knee Lift)
Soft Cover
Accessory Wardrobe
5 Bobbins
1 Pack Asstd Needles
Height Compensation Tool
Seam Guide Right
Seam Ripper
Small Screwdriver
Angular Torx Tool
3 Spool Retainers
Touch Screen Pen
2 Foam Pads
Lint brush

Bernina Machines sold in the UK currently have a full 7 year warranty on the whole machine.

To qualify for the extended warranty you need to register the purchase of your machine by returning the completed warranty card to us to sign. We will then arrange for a certificate of extended warranty to be sent to you from Bogod Co.
In order to comply with the extended warranty you will need to maintain the machine and have it serviced within recommended periods. All Bernina sewing machines have electronic stitch counters*, which give an on screen message when it is necessary to have a service. However, even if a machine is only used occasionally and the stitch count for a service is not reached, it is still necessary to have the sewing machine serviced a minimum of every 3 years.

The extended warranty applies for normal domestic use only - not educational or commercial use - and to the first purchaser only.

*Except the 1008S

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