Privacy Policy

Last updated: August 29, 2026

Quilt Direct Limited operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Quilt Direct Limited is powered by Shopify, which enables us to provide the Services.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously, or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number and email address.

• Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

• Account information, including your username, password, security questions, preferences and settings.

• Transaction information, including the items you view, put in your cart, add to your wishlist or purchase, return, exchange or cancel, and your past transactions.

• Communications with us, including information you provide when contacting us for customer support, by online chat or through other communications.

• Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.

• Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us or otherwise provide us with your personal information.

• Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.

• From our service providers, including when we engage them to provide technology or other services and when they collect or process your personal information on our behalf.

• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfil your orders, remember your preferences and items you are interested in, send notifications relating to your account, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, enable you to post reviews and create a customised shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing and promotional communications and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.

• Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate possible fraudulent, illegal, unsafe or malicious activity and secure our Services. If you choose to register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password or other access details with anyone else.

• Communicating with You. We use your personal information to provide customer support, respond to your enquiries, provide effective services to you and maintain our business relationship with you.

• Legal Reasons. We may use your personal information to comply with applicable law or valid legal processes, respond to requests from law enforcement or government agencies, deal with potential or actual legal proceedings and enforce or investigate potential violations of our terms or policies.

Lawful Basis for Processing

Where UK data protection law applies, we process your personal information only where we have a lawful basis. Depending on the circumstances, this may include:

• Contract, where processing is necessary to provide products or services you have ordered or requested.

• Legal obligation, where processing is necessary for us to comply with our legal obligations, including tax and accounting requirements.

• Legitimate interests, where processing is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms. This may include providing customer service, preventing fraud, maintaining website security and improving our business and Services.

• Consent, where you have given us permission to process your personal information for a particular purpose, such as certain marketing activities or non-essential cookies. Where we rely on consent, you may withdraw it at any time.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.

• With business and marketing partners to provide marketing services and advertising. For example, we use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising and marketing based on your online activity.

• When you direct or request us to disclose certain information to third parties, or otherwise consent to us doing so, such as when information is required to deliver products to you or through your use of social media features or integrations.

• In connection with a business transaction, such as a sale or restructuring of our business, or where necessary to comply with applicable legal obligations, enforce our terms or policies, or protect or defend the Services, our rights and the rights of our customers or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our Store, along with other merchants and with Shopify.

In these circumstances, Shopify is responsible for the processing of your personal information, including responding to requests to exercise your rights over Shopify's use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at:

https://www.shopify.com/legal/privacy/app-users

Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal:

https://privacy.shopify.com/en

Shopify Inbox and AI-Assisted Chat

We use Shopify Inbox to provide online chat and customer support through our website. Shopify powers the AI-assisted chat features available through Shopify Inbox, which may be used to answer questions about Quilt Direct, our products, services, delivery, returns, policies and other information relating to our store.

When you use our online chat, Shopify processes customer data, including your chat communications, on our behalf. Shopify uses this information to generate responses to your questions and to improve the quality and performance of the Inbox agent over time.

The Inbox agent may use information we make available through Shopify, including our product information, store policies and other information about our business, to provide responses.

Where appropriate, a member of the Quilt Direct team may review or continue your conversation.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on these sites.

Information you provide on public or semi-public venues, including information you share on third party social networking platforms, may also be viewable by other users of those platforms.

Our inclusion of links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children under 16.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it is deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable and we cannot guarantee perfect security. In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors including whether we need the information to maintain your account, provide you with Services, comply with legal, tax or accounting obligations, resolve disputes or enforce applicable contracts and policies.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet our legal and regulatory obligations.

Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate our website, remember your preferences, understand how our website and Services are used, provide relevant functionality and, where permitted, support analytics and advertising.

Some cookies are necessary for the website and checkout to function. Other cookies, including certain analytics and advertising cookies, may require your consent depending on where you live.

Where required, you can manage your choices through the cookie and privacy controls provided on our website. You can also control cookies through your browser settings, although disabling certain cookies may affect how our website functions.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

• Right to Access. You may have a right to request access to personal information that we hold about you.

• Right to Delete. You may have a right to request that we delete personal information we maintain about you.

• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

• Right of Portability. You may have a right to receive a copy of certain personal information we hold about you and, in certain circumstances, request that we transfer it to a third party.

• Right to Object or Restrict Processing. Where UK or EEA data protection law applies, you may have the right to object to or ask us to restrict certain processing of your personal information.

• Withdrawal of Consent. Where we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawal will not affect the lawfulness of processing carried out before consent was withdrawn.

• Managing Communication Preferences. You may opt out of promotional emails at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional communications relating to your account, orders, bookings or other transactions.

You may exercise these rights by contacting us using the details below.

To learn more about how Shopify uses your personal information and rights relating to information processed by Shopify, visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising your data protection rights. We may need to verify your identity before processing a request, as permitted or required by applicable law.

We will respond to requests within the timescales required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below so that we have an opportunity to address your concerns.

If you are in the United Kingdom and are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office, the UK's independent data protection regulator.

Further information is available at:  https://ico.org.uk

If you are in the European Economic Area, you may also have the right to lodge a complaint with the relevant data protection supervisory authority in your country.

International Transfers

We may transfer, store and process your personal information outside the country in which you live.

If we transfer your personal information outside the United Kingdom or European Economic Area, we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent safeguards recognised under UK data protection law, as applicable, unless the information is transferred to a country recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, Services or for operational, legal or regulatory reasons.

We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice where required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, would like to exercise your data protection rights or wish to make a complaint, please contact us:

Quilt Direct Limited
Pitts Cleave
Tavistock
Devon
PL19 0PW
United Kingdom

Telephone: +44 1822 810877
Email: info@quiltdirect.co.uk

For the purposes of applicable data protection laws, Quilt Direct Limited is the data controller of your personal information.